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The Job Search Has Quietly Changed

The way people look for jobs in South Africa has changed dramatically. The old advice to “apply more” no longer works the way it used to. Recruiters now use advanced tools like AI to find candidates before jobs are even advertised. This means job seekers need to focus on being visible early in the process, not just sending out applications. Understanding this shift is key to succeeding in the 2026 job market. Job seeker updating online profile for better visibility Why Visibi

If you have ever wondered why some LinkedIn users receive recruiter messages out of the blue while others apply for months without a single response, you are not alone. At first glance, it may seem random. Some profiles look basic or unpolished, yet recruiters reach out to those individuals. The truth is more straightforward and strategic than most realize. Recruiters do not use LinkedIn the same way job seekers do. They don’t browse profiles casually; they search with specif

Many job seekers believe their CVs are rejected by Applicant Tracking Systems (ATS). The truth is, your CV often never reaches the ATS. Before any software scans your application, there is a hidden screening step that filters out candidates in seconds. Understanding this step can improve your chances of moving forward in the hiring process. What Happens Before the ATS Sees Your CV Before ATS software scans your CV, companies use a manual or semi-manual process to check if you

You might think having an ATS-friendly CV means your job search is on the right track. You followed the rules: clean layout, simple fonts, clear headings. Yet, your applications still get rejected within seconds. Why does this happen? The answer lies not in the format but in the content alignment with the job you want. A client recently shared his frustration. He hired a professional CV writer, got a perfectly structured CV, but faced auto-rejections every time. When I review

If you’ve ever watched an opportunity slip through your fingers, not because you were unqualified but because something about your visibility, confidence or preparation wasn’t aligned, you’re not alone. I spent years repeating the same pattern. I kept missing opportunities I deserved, simply because I didn’t understand the power of career positioning. Looking back, the signs were always there. I had the capability. I had the experience. I had the work ethic. What I didn’t hav

In South Africa, job hunting has a unique language. We don’t simply say "I’m applying" or "I’m looking for a job." We say:“I am marketing.”“Ndi khou maketa.” (Tshivenda)“Ngiyamaketa.” (Zulu) Whether you realize it or not, this phrase is powerful. It means our languages have always viewed job hunting the way it truly is: A marketing exercise. You are marketing your skills. You are marketing your value. You are marketing your readiness for the role you want. Your CV and LinkedI

LinkedIn is more than just a social network. It’s a powerful tool to showcase your skills, connect with professionals, and open doors to new opportunities. But simply having a LinkedIn profile is not enough. You need to optimise it to stand out and attract the right attention. I’ve learned that with the right approach, you can transform your LinkedIn presence and boost your career or business. Let me share some effective strategies that will help you optimise LinkedIn profile

You may have come across a TikTok clip where a career coach claims that getting a nose job is a better investment than earning a degree when it comes to landing a job. This idea sounds surprising, even shocking. Yet, the fact that many people are paying attention to this advice makes it necessary to take a closer look at the reality behind it. I’m Khumbudzo, founder of Khumbu Digitals. I help professionals enhance their digital presence to attract genuine career opportunities

Your LinkedIn profile is more than an online resume; it’s your digital first impression . It’s where employers, recruiters, and clients decide whether to click “Connect” or scroll away. At Khumbu Digitals , we call it your Digital Visibility Hub , and it serves as the foundation of your personal brand. Using our COBA Framework (Completion, Optimisation, Branding, Activity) , we help professionals transform plain LinkedIn profiles into trust-building, opportunity-attracting as

Your LinkedIn profile is more than just a digital resume. It’s your personal brand, your professional story, and your gateway to new opportunities. If you want to stand out, attract the right connections, and open doors to exciting roles or clients, it’s time to revamp LinkedIn profile with a fresh, strategic approach. I’m going to walk you through practical steps to transform your LinkedIn presence. Whether you’re job hunting, freelancing, or running a small business, these

⚙️ What Exactly Is ATS? An Applicant Tracking System is basically an HR robot that reads your CV, looks for keywords that match the job description, and gives you a “match score.” Think of it as Google Search for recruiters. If your CV doesn’t have the right keywords, it won’t show up in their search results. Example: If the job ad says “Digital Marketing Specialist with SEO and Google Ads experience,” but your CV only says “Marketing Professional,” the ATS won’t recognize yo

Building a strong personal brand is no longer optional. It’s a must. Whether you’re looking for a new job, freelancing, or running a...

In today’s fast-moving digital world, standing out is not just about having a great product or service. It’s about trust. It’s about...

The Job Market is Crowded in SA: Your Step-by-Step Guide to LinkedIn Profile Optimization At Khumbu Digitals, I’ve optimized over 30...