Enhance Your LinkedIn Profile with Khumbu Digitals’ COBA Framework

Khumbudzo Lidovho
Nov 6
4 min read

Your LinkedIn profile is more than an online resume; it’s your digital first impression. It’s where employers, recruiters, and clients decide whether to click “Connect” or scroll away.

At Khumbu Digitals, we call it your Digital Visibility Hub, and it serves as the foundation of your personal brand. Using our COBA Framework (Completion, Optimisation, Branding, Activity), we help professionals transform plain LinkedIn profiles into trust-building, opportunity-attracting assets.

Why a Strong LinkedIn Profile Really Matters

A strong LinkedIn profile doesn’t just look professional; it works for you.

Whether you’re job hunting, freelancing, or building a business, your LinkedIn profile tells the world who you are, what you do, and why you’re credible. But most profiles fail because they lack clarity, personality, and proof.

When you apply the COBA framework, you instantly increase your chances of:

Appearing in recruiter searches
Being contacted for opportunities
Building authority in your field

Your LinkedIn profile is not a CV; it’s your digital marketing tool. When done right, it tells your story with confidence and attracts aligned opportunities, interviews, collaborations, or clients.

How to Craft a Headline That Sells, Not Just Tells

Your headline is prime real estate. It’s what people see right after your name, and it’s searchable. Don’t just list your title; use keywords + value.

At Khumbu Digitals, we follow the “Headline Value Formula”:

[Current/Target Title] + [Core Skills or Industry Keywords] + [X-Factor or Impact Statement]

Example:

Marketing Specialist | Social Media & Google Ads | Driving Online Visibility That Pays
Civil Engineering Graduate | Site Coordination & Project Reporting | Ready to Build with Precision

Your headline should make someone say, “That’s exactly who I need.”

Tips for your summary:

Start with a strong opening sentence.
Use bullet points to list key skills or accomplishments.
Include relevant keywords to improve searchability.
Show enthusiasm and confidence.

How to Write a Compelling About Section

Your About section is your story, not a summary of your CV. It’s where you show personality, purpose, and proof.

Here’s the Khumbu Digitals “3-C Framework” for crafting your About section:

Clarity: Who you are and what you do.
Credibility: What results, projects, or proof back your expertise?
Call to Action: What you want people to do next: connect, collaborate, or visit your website.

Pro tips:

Start strong with a personal statement (“I’m passionate about simplifying digital marketing for small brands…”).
Include your top five skills to increase search visibility.
Use bullet points for readability.
End with a warm CTA: “Let’s connect” or “Explore my portfolio.”

Optimize Your Experience and Skills

Your Experience section is not just a timeline; it’s proof of impact. Use the Action + Tool + Result framework for every bullet point.

Example:

Led a Google Ads campaign using keyword segmentation, resulting in a 45% increase in leads within 30 days.

This format highlights what you did, how you did it, and the measurable outcome.

Actionable steps:

Review your experience entries and remove any outdated or irrelevant ones.
Rewrite bullet points using measurable results.
Add industry-specific skills and endorse others to build credibility.
Include projects and client outcomes if you’re a freelancer or consultant.

Your Skills section is equally important; it helps recruiters and clients find you in searches. Add skills that truly reflect what you can prove through work, projects, education or certifications.

Tips to strengthen your skills section:

Include a mix of core skills, soft skills, and tools.
Aim for at least 50 skills, but ensure they are relevant and verifiable.
Pin your Top 3 skills that best represent what you want to be known for.
Ask colleagues or clients to endorse you; this builds credibility.

Example categories to guide you:

Core skills: Digital strategy, Social media management, Copywriting
Soft skills: Communication, Problem-solving, Leadership
Tools: LinkedIn, Canva, Google Ads, Mailchimp

A well-optimised Experience and Skills section helps your profile rank higher, attract the right opportunities, and prove your value at a glance.

Use a Professional Photo and Branded Banner

Your visuals tell your story before anyone reads a word.

Profile Photo: Choose a clear, professional headshot with good lighting. Smile naturally.
Banner Image: Use this to visually communicate your brand, for example, your tagline “Digital Visibility That Pays” with Khumbu Digitals’ black, gold, and white palette.

If you’re in a creative or technical field, include symbols of your tools (like Canva, Google Ads, or LinkedIn icons).

Boost Visibility Through Content and Activity (Activity Stage)

Your profile is your foundation. Your activity is your proof of life.

The A in COBA - Activity - is what keeps your profile relevant and searchable. Post regularly, comment on industry discussions, and share your insights or wins.

Here’s how to stay visible:

Post at least once a week with value-driven insights.
Comment thoughtfully on relevant posts.
Utilise LinkedIn articles, polls, and carousels to expand your reach.
Showcase your expertise using storytelling

Take Your LinkedIn Profile to the Next Level

Your LinkedIn profile is your online headquarters; treat it like one. By applying the COBA Framework, you transform your profile from passive to assertive.

Here’s how: